bz designstuff is a design, art + illustration studio located (just) outside of philadelphia.


The "BZ" of bz designstuff is Barbara Rose (Zuckerman) Chotiner. 

Barbara Chotiner is an artist, designer, mom, and coffee lover, who lives & creates in a pretty little ‘burb just outside Philadelphia, PA. Previously she has lived in New York City and Boston.

Barb creates colorful, whimsical and sophisticated designs for numerous clients, and is a fan of combining traditional techniques with modern approaches. What starts as a simple doodle usually ends up living among numerous (organized) layers in the computer. She is inspired by large cities, small elements found in nature, and Scandinavian design. With her work, she believes in organized chaos and making people smile.

She has BFA in Communications Design from Syracuse University and an MFA in Book Arts and Printmaking from the University of the Arts. She has worked with numerous design firms & ad agencies (both small & large) and was an in house designer at Jim Henson Productions. In 2001, Barb founded “bz designstuff,” a freelance art & design studio. In 2009, she began to license her art and started to work with Tiny Prints where she sold her holiday card and invitation designs under the name “Umbrella.” In 2014, Barbara began to license her artwork to companies (to place on products) and can now be found at places such as Oopsy Daisy, Studio-M, DENY Designs, West Elm Local, Sams Club, TJ Maxx and In 2017,  Barbara also completed the illustrations for her 5th childrens picture book. Also in 2017, Barbara began working at The Franklin Institute as a senior graphic designer.

Barb is available for freelance design work and illustration commissions.

If you have a project – let's chat!  | Contact me by email: or phone: 215.760.0744